International Business Marketing Strategy Report of Nike

Question: As a promoting specialist for Nike Inc. you have been approached to suggest 2 global development markets for it to enter in 2017/18. Development markets ought to be nations or urban areas where there is presently no nearness. Essential concentration for advertise section will be through physical store nearness however you may suggest that online nearness might be required to help this. You ought to set up a report for the governing body tending to your consultancy brief, this ought to include: An investigation of the large scale and smaller scale factors affecting on the games retail advertise and the market proposals An examination of Nike Inc. inside business factors An assessment of market potential, to incorporate a recognized waitlist of business sectors with potential. At that point utilizing a reasonable and distinguished screening measures, select two prescribed markets with clear avocation concerning why these business sectors have been chosen. Prescribed and defended advertise section methodology to take Nike Inc. into every one of these business sectors Prescribed adjustments to Nikes promoting blend for the proposed markets, guaranteeing contrasts in culture and customer conduct are perceived in their showcasing blend movement. Answer: Presentation: The task report dependent on worldwide advertising methodology of Nike. There are various layers is done in the task to make solid point of view of worldwide advertising. The model organization Nike is taken for investigation since it has solid business the board systems for worldwide extension. The prime motivation behind the report is to examination the business procedure of Nike through a few hypothetical methodologies, for example, doormen esteem chain, SWOT investigation. The business development is additionally featured wherever in the venture to make it true. The adjustments in deals rate in various nations with various organizations is given for better comprehension about the business development made by Nike. Earlier that, the conversation is done about market section technique taken by Nike for universal business development (Nike 2016).Finally an end has attracted to finish this task with appropriate referencing. Circumstance examination: The circumstance examination can be led through doormen esteem chain and SWOT investigation on Nikes business process. Doormen esteem chain: At the previous part most significant small scale variables of Nike has taken to investigation. As the subject is about universal business development, the Macro components ought to investigate to get familiar with the down to earth situation in significant industry. At that point large scale examination has done to show how the organization is getting along its business the board inside (Bhalla 2011). Quality, shortcoming, openings and dangers are additionally talked about in this task to mirror an administration hypothesis. Two unique nations advertise is taken to investigation probability with two distinctive same industry organizations. The business development is likewise featured wherever in the task to make it bona fide. The adjustments in deals rate in various nations with various organizations is given for better comprehension about the business development made by Nike (Day 2013). The conversation is done about market section system taken by Nike for universal business exte nsion (Ball 2013). At last, an end has attracted to finish this task with legitimate referencing. Doormen esteem chain comprises of two exercises, for example, essential and auxiliary exercises. Essential exercises incorporate inbound coordinations, activities, outbound coordinations showcasing and deals, and administration. Then again, the optional exercises are, for example, acquirement, human asset the executives, mechanical turn of events and framework (Borgianni, Cascini and Rotini 2012). The worth chain Figure 1: Porters esteem chain (Source: Chandy 2014) Nike buys most crude materials in mass. They are had some expertise in materials importation. Inbound coordinations remembers the neighborhood coordinations for the market. Then again, the activity includes redistributing, assembling and gathering. The association puts stock in the compelling gracefully chain the board. Quality control is the prime factor of their achievement in the market. The outbound coordinations incorporates the solid authority over worldwide dispersion channel. The association conveys the items inside the given time frame (Brands 2011). In the advertising and deals division, the association inclines toward high brand acknowledgment and notoriety in the market. Nike make the worth based valuing procedure for their purchasers. In the administration class, Nike offers a few types of assistance, for example, clients care, pre and after deals administrations, and worth included administrations. The human asset the executives has worldwide learning and staff preparin g offices for their representatives (Gong 2013). It encourages the association to keep up sound connection with the representatives in the association. The firm framework incorporates IT framework gracefully chain, E-business foundation and solid monetary position and CSR. The specialized group of the association consistently attempts to build up their items to draw in more clients in the market. Outline of key issues: There are a few key issues in the business procedure of Nike. The worldwide flexibly chain of Nike is unpredictable system and it straightforwardly associates and impacts a wide scope of individuals in the market. There are a few gatherings of partners in the organization, for example, clients, purchasers, providers, laborers and networks. The association has incredible chance to connect every one of these partners in the attempting to make monetary advancement in the business. The imperative issue of the organization is to create legitimate evaluating methodology for the purchaser in the market. Without legitimate valuing model, the association would not have the option to connect huge quantities of clients in their business chain. Jaguar and Adidas are two dangers of the association. thus, Nike has been improving their plan of action so as to contend with these organizations in the worldwide market. Market choice procedure: Advertising determination includes seven significant advances, for example, promoting targets, business creation, test showcasing, assessment and choice, short-posting the business sectors, primer screening and boundaries for choice. The prime goal of the organization is to keep up the quality and increment the accessibility of items in the market. Nike has been concentrating on the advancement for supportable improvement of the item plan and oddity. The association follows a few boundaries so as to sort the expected market. Nike gathers criticism from their clients for building up their items in the global market (Connor and Lande 2012). The item request of the client changes every now and again. In this way, the organization centers around the item improvement dependent on the current market patterns. The principle quality of the organization is their limited time action. They have been commercializing items to extend the business in the global market. Through the commitment of ass essment and choice, organization picked their possible market for brand ad. Nike focuses on the games segment for advancement of their image. The goal of the organization is to spread the items in all games divisions. Nike places solid accentuation on the DTC (direct to purchaser) divert in the market. In spite of the fact that, organization has the conventional technique for promoting as TV, radio, news paper, Nike likewise includes them in utilizing contemporary showcasing instruments, for example, the web (Grant 2015). Nike has large contenders, for example, Adidas and jaguar. Hence, the association depends on the solid business creation. They have connected with a few well known games characters for focusing on their expected market. Nike focuses on the wellness driven network in the general public. Organization has begun singular promoting for clients in the market. It permits clients to customize and structure their own Nike stock. Online administrations are additionally a sol id weapon for the organization to connect huge segment of network in the general public (Healy and Palepu 2012). Figure 2: Marketing choice procedure (Source: Hollensen 2015) Suggested markets and market section methodologies: The forceful evaluating of the items doesn't permit the organization to connect more clients in the general public. In spite of the fact that the association centers around the items quality, they have to concentrate on their evaluating model. On the off chance that organization can make a fair scope of evaluating of their items, they could build their clients chain in the market. In this manner, it could encourage them in improving their business in the worldwide market. Organization could follow a key methodology for going into another market. The key methodologies includes a few stages, for example, asses the market, asses rivalry, picked section choice, and picked plan of action and usage of procedure (Matsuno and Mentzer 2012). Initially, the association must assess the size, development and the interest drive of the new market. In the subsequent advance, organization must distinguish the opposition through investigating the current market circumstance. Nike must pick the passag e alternative whether they need to make business long haul premise or not. Organization could team up with the nearby accomplices for going into another market. It makes the section procedure simpler for the business. Nike needs to pick the best possible plan of action so as to make entrance into new segment territory. At long last, they have to execute real methodology for the upgrade of the business. Organization could confront a few challenges in making stride into the new market (Rothaermel 2015). Through the commitment of these procedures, the association could without much of a stretch make passage into the new segment region. Figure 3: Strategy for going into new market (Source: Sadgrove 2015) Showcasing techniques: Nike originator Phil Knight said Business is a war without slug. There must be some excellent procedure, which is taken by Nike to win the business world and the war too. From the above conversation, there are various organizations section conspire is

Why Are Drugs Classified in the Categories They Are Essay Example for Free

Why Are Drugs Classified in the Categories They Are Essay 1.Why are drugs grouped in the classes they are? The term tranquilize class for the most part alludes to the territory influenced by a medication or its impact on the body (BIO-316V Module 2 Lecture, 2012). Numerous medications can fit into more than one classification, however they are typically characterized by their helpful activity. A drug’s remedial class alludes to its purposeâ€the maladies or conditions it treats (Drug Classifications, 2013). Medications can likewise be grouped by the synthetic sort of the dynamic fixing. 2.Give a portrayal of the activities of medications in every classification. Focal Nervous System: Anticonvulsants: These medications are utilized to control/forestall seizures in patients who have epilepsy, seizure issue, horrendous cerebrum wounds, or other cerebral issue ((BIO-316V Module 2 Lecture, 2012). Antidepressants: These medications are utilized to treat synapse inadequacies (BIO-316V Module Lecture, 2012). It can take a long time for the medication to arrive at the proper blood level to have the ideal impact. Antianxiety/narcotic meds: These medications are utilized to treat nervousness issue and rest issue. Barbiturates and benzodiazepines improve the activities of the inhibitory synapse, gammaaminobutyruc corrosive. Operators in the two classes are compelling narcotic hypnotics , antianxiety specialists, and anticonvulsants. (Olson, J., 2012). Antipsychotics: These are meds that are utilized to treat insane scenes and genuine mental issue (BIO-316V Module Lecture, 2012). Schizophrenia is a case of an insane issue that can be treated with an antipsychotic drug. Antiem etics: These medications treat queasiness and retching and assist control with motioning affliction (Olson, J., 2012). Cardiovascular medications: Antihypertensives: These incorporate diuretics which decrease circulatory strain and edema by expanding pee creation. (Olson, J., 2012). Antiadrenergics: These prescriptions increment circulatory strain by animating the heart and additionally contracting fringe veins. (Olson, J., 2012). Vasodilators: These medications help lower one’s circulatory strain by widening the veins (Olson, J., 2012). Vasoconstrictors: These assistance increment one’s circulatory strain by contracting the veins (Olson, J., 2012). Hostile to anginals: Nitrates expand huge myocardial conduits to build blood flexibly to theâ heart. They additionally decrease heart preload by diminishing venous tone which permits blood pooling in the fringe (Olson, J., 2012). Enemies of arrhythmias: These medications impact heart conduction properties and may return a strange cadence to sinus musicality (Olson, J., 2012). Anticoagulants, antiplatelets, and thrombolytics: Anticoagulants repress coagulation, antiplatelets forestall platelet collection and thrombolytics debase clumps that have just shaped (Olson, J., 2012). These medications should be offered cautiously to abstain from causing unreasonable dying. They ought not be given to patients with ulcers, patients who are pregnant, or the individuals who are experiencing a hemorrhagic stroke (BIO-316V Module Lecture, 2012). Lipid Lowering Agents: These medications assist one with decreasing blood cholesterol when diet and exercise control fizzle (Olson, J., 2012). Pain relieving prescriptions: Pain relieving drugs are regularly known as agony relievers. Many are over-the-counter (OTC) drugs. Others are given to the patient by remedy for relief from discomfort (BIO-316V Module Lecture, 2012). Opiate drugs invigorate focal sensory system receptors known as narcotic receptors and cause a decline in the view of agony. An overdose of opiates can bring about concealment of the respiratory framework, prompting respiratory capture (BIO-316V Module Lecture, 2012). Nonsteroidal calming drugs (NSAIDs) reduce torment related with irritation (e.g., Aleve). They are utilized to soothe joint pain and other joint agony. Acetaminophen is a typical agony reliever that doesn't cause dying. It is regularly given rather than NSAIDs (BIO-316V Module Lecture, 2012). Antihistamines and Endocrine drugs: Antihistamine prescriptions hinder the insusceptible reactions of tingling, hives, and expanding brought about by the arrival of histamines. These are accessible OTC (BIO-316V Module Lecture, 2012). Diabetes and hypothyroidism are two glandular conditions that are frequently seen by the human services proficient. Antidiabetic meds are important for patients who can't adjust their glucose and tissue sugar. Insulin is the medicine endorsed for insulin-subordinate diabetes (type-1 diabetes) (BIO-316V Module Lecture, 2012). Hypothyroidism is constrained by regular hormone arrangements intended to upgrade thyroid capacity. The most well-known of these is thyroxin (BIO-316V Module Lecture, 2012). Hyperthyroidism is commonly constrained by a drug called methimazole and it hinders change of inorganic iodine to natural iodine (Olson, J., 2012). Bronchodilators help open choked aviation routes in patients who have respiratory tightening, for example, asthma as well as COPD (Olson, J., 2012). Vasopressin is a medication which advances reabsorption of water in the distal tubules and gathering channels of the kidneys and vasoconstricts veins. Vasopressin and DDAVP are manufactured analogs of arginine vasopressin used to treat diabetes insipidus. (Olson, J., 2012). Desmopressin is utilized to treat intense epistaxis and GI discharge and furthermore used to keep up hemostasis during medical procedure in patients who have hemophilia An and Von Willebrand’s infection (Olson, J., 2012). Oxytocin initiates compression in the gravid uterus and advances milk discharge from the baby blues bosom (Olson, J., 2012) . Oral contraceptives help forestall pregnancy (Olson, J., 2012). Corticosteroids: These incorporate Hydrocortisone, Prednisone, Prednisolone, Triamcinolone, Dexamethasone, and Fludrocortisone. These drugs are regularly utilized for respiratory issues, for example, asthma, and a couple of them care likewise utilized as a calming specialist to help lessen growing and permit the patient to inhale better. Prednisone is the medication of decision for upkeep treatment of extreme asthma. Prednisone doesn’t simply help decrease expanding in the lungs; be that as it may, it very well may be utilized for other fiery issues everywhere throughout the body (Olson, J., 2012). Hostile to infective specialists: Anti-toxins are drugs used to battle contaminations brought about by microscopic organisms. As their name suggests, anti-toxins are hostile to life operators most definitely (BIO-316V Module Lecture, 2012). Antifungal medications are utilized to battle a wide range of parasitic contaminations, from competitors foot to histoplasmosis. They are being utilized all the more regularly now in the battling of AIDS-related contagious contaminations (BIO-316V Module Lecture, 2012). Antiviral operators battle viral sickness at the cell level. Infections go into cells and spread inside them. Anti-toxins have no impact on an infection once it has entered a cell. Antiviral operators are intended to meddle with theâ replication of infections (BIO-316V Module Lecture, 2012). Chemotherapy Agents: Chemotherapy is commonly used to treat malignant growth. This is accomplished by utilizing a blend of medications that are generally harmful to the specific malignant growth cells of an individual patient. They are strong and could be hurtful to the parental figure (BIO-316V Module Lecture, 2012). GI Agents: Antidiarrheals: These medications help control looseness of the bowels amd most are sold OTC, in spite of the fact that there are a not many that can be endorsed and are more intense than the OTC medications (Olson, J., 2012). Intestinal medicines: These medications are something contrary to antidiarrheals, as they help a patient who can't have a solid discharge (Olson, J., 2012). Stomach settling agents give suggestive alleviation of gastric corrosive aggravation (Olson, J., 2012). Hostile to ulcer drugs help treat or forestall ulcers by either killing gastric corrosive or forestalling the creation of corrosive (Olson, J., 2012). 3.What is chemotherapy and which sicknesses are dealt with thusly? Chemotherapy by definition is the blend of at least two medications used to treat a sickness (BIO-316V Module Lecture, 2012). Most anticancer operators act by hindering cell multiplication by either harming DNA or forestalling DNA fix (Olson, J., 2012). Chemotherapeutic regimens frequently comprise of a few operators that have various components of activity and limit covering poisonous impacts (Olson, J., 2012). Most anticancer medications cause bone marrow concealment which is the reason bone marrow saving medications are frequently remembered for mix regimens (OIson, J., 2012). Chemotherapy is utilized to treat disease. 4.Give instances of how differentiate media are utilized to deliver a picture. Differentiation considers give some data that standard x-beams can't. During a differentiation study, you get a portion of a difference material that layouts, features, or fills in parts of the body with the goal that they appear all the more unmistakably on a x-beam. The complexity material might be given by mouth, as a bowel purge, as an injection,or through a catheter put into different tissues of the body. For the vast majority of these tests, the pictures can be caught either on x-beam film or by a PC (American Cancer Society, 2013). A picture is delivered on a radiograph when the substance of iodine in the blood is adequate toâ prevent the infiltration of the photons discharged by the X-beam tube (BIO 316V Module 2 Lecture, 2012). 5.Compare ionic and non-ionic difference media. Ionic difference media convey the iodine to the organ that will be imagined. In the compound connection of the iodine to the water atom, positive cations are delivered as a reaction. Non-ionic doesn't imply that the differentiation media contain no iodine; rather, it implies that non-ionic difference media contain no positive cations to upset the equalization of the blood plasma. The insusceptible framework doesn't remember it as remote issue and is typically not excited (BIO 316V Module 2 Lecture, 2012). References: American Cancer Society, 2013. Recovered on September 6, 2013 from http://www.cancer.org/treatment/understandingyourdiagnosis/examsandtestdescriptions/I magingr

Reflection Paper 4 Essay Example | Topics and Well Written Essays - 250 words

Reflection Paper 4 - Essay Example As it were a face that looks open, buzzing with a wide grin that says â€Å"you’re welcome† (Marshall & Jackson & Sue 2004). More astute look can be accomplished with a couple of glasses and thought, ruminated look with concentrating on some definite article. You could likewise peruse a book or paper (Sherrow 2001). To look liberal it is ideal to realize how to tune in to other people and give them an opportunity to uninhibitedly communicate their musings and from my side it is reasonable for respect other’s perspective. That is liberal. Riches can be accomplished with frill like watch, cigarette case, gleaming lighter, cool look and occupied face like you’re sitting tight for some significant gathering on the matter of genuine business. This subtleties can be achiieved with such parts of individual appearance as demeanor of the face, way of talking, sitting, standing, strolling and so forth. As it were anything fills the need and everything is significant. It’s all important to turn into an increasingly skilled communicator since individuals like and feel progressively open to converse with the effective, upbeat looking, breathtaking or by and large cool individuals (Rumsey and Harcourt 2005). Be that as it may, what is generally significant and it’s a straightforward truth is internal acceptable in light of the fact that while all the external things can be dealt with right abilities, inward deferential condition must be accomplished with genuine qualities on the grounds that after first appearance they will proceed with the work which was begun by the basic great

Film Summary - Dead Poets Society essays

Film Summary - Dead Poets Society articles Now and again in life individuals can tag along and contact our lives in startling manners. This was the situation with Mr. Keating and the young men in the film Dead Poets Society. He showed the young men such huge numbers of exercises that they would have never gained from some other educator. By taking a gander at scenes from the film, and lines from crafted by Ralph Waldo Emerson and Walt Whitman, we can see exactly how significant the exercises were that Keating was attempting to show the young men. Mr. Keating reminded them to hold onto every day and esteem them truly. From the absolute first day that Mr. Keating had strolled into the study hall you could as of now observe that he had a unique strategy for instructing. He came into class whistling, and afterward continued to take the young men outside the homeroom to peruse them a sonnet, and declared that they can call him 'Chief O' Captain'. His first significant exercise was Carpe Diem, which means hold onto the day. He additionally instructed them to accumulate the roses while ye may, in light of the fact that one day you are going to pass on. He at that point took them to the exhibit to give them pictures of previous graduated class who were once where they were standing, however they are currently dead. He was attempting to disclose to them that ordinary open doors anticipate us and we should conclude whether to take a risk, or avoid any and all risks. He urged them to face challenges, to no end is picked up without them. This thought is connected with something Ralph Waldo Emerson once said : It was a high insight that I once heard given to a youngster 'consistently do what you are reluctant to do'. Another extraordinary psyche, Whitman, once said in the sonnet, Tune of Myself, I commend myself, and sing myself. I think what they were all attempting to state is that you need to adore your self, and live for every single second while we despite everything can. Other than Carpe Diem, Keating likewise showed the young men to walk their own specific manner. One of the most significant exercises that Keating instructed the young men was to be an individual regardless of what any other individual lets them know. This occurred in ... <!

Platos Communism :: Communism Essays

Elites: Elites not masses, oversee all social orders, yet in whose interests do they serve.      Elites are inescapable in all social orders      According to both Madison and Plato, groups will unavoidably happen inside society, the best approach to address this is seen in two distinct manners by Plato and Madison.      Plato sees inside society a characteristic imperfection of two urban communities, a city of the rich and a city of poor people. He dismisses theocracy, the standard of not many over many, in light of the fact that he accepts that â€Å"absolute power taints absolutely† and rejects popular government for the ineptitude inside the framework since it needs individuals appropriately educated in the Plutonian custom and sees the savagery inalienable in the framework, for: existent in all types of government exist the extraordinary viciousness and childishness of gathering battles for groups inside society.      Plato would evacuate the reasons for groups, deciding to surrender further freedoms to ensure the benefit of the individuals. His hypothesis is like the condition of nature, accepting that social orders are framed to address the issues of the individuals. In view of the characteristic longing for power inside a couple of elites, Plato would evacuate these sentiments of self-centeredness, with his own type of Communism.      Plato’s socialism would take two fundamental structures which meet in the nullification of the family. The first of the two structures is set up another type of chain of importance: Philosopher lord, who might control by value of vision and ability to understand that vision in all actuality. Gatekeepers, who might fill in as the military/administering class of society, trader class which fills in as a white collar class, a support between poor people and the rulers. This separates in two the possibility of a city of rich/city of poor. Anyway the primary concern to note is that the rulers must surrender certain opportunities so as to achieve their situation of intensity.      The rulers must surrender the option to possess property, adequately expelling personal responsibility. Anybody can be a ruler as long as they MERIT the position. Additionally, the must live in like manner sleeping quarters style living and eat at a typical table, encouraging conve rsation and fairness among them. Additionally they all must be educated in the Plutonian Tradition.      The second type of socialism would be the nullification of a changeless monogamous sexual relationship. This expels dedication to family/sweetheart. Lovemaking would be progressively similar to domesticated animals reproducing and would happen at the command of the ruler.      Plato accepted that if the solidarity of the state is to be protected and marriage and property disrupt the general flow than they should be canceled.

Decision Day 2011 - UGA Undergraduate Admissions

Decision Day 2011 - UGA Undergraduate Admissions Decision Day 2011 Yes, today is the day that final decisions are available to freshman applicants. My estimation is that the myStatus page will be open sometime around 4:30 pm EST today, but I will be out of the office this afternoon and will not be able to post the usual announcement right after it goes live. I will also not be available for most the evening to reply to any comments/questions, so be patient. Here are a few quick notes about today: Please do no have everyone in your family try to log onto the site. It will only slow down our servers, so I suggest that just you, the student, log in. You can then share this information after you see it. I do not have any statistics for the admitted or wait-listed group, but I will post them early next week (most likely just the mid 50% ranges). Please do not post any of your statistics on this blog, as that is not what this is site is about, and there are other places to do this (and many personal stats are not quite how we see them, ie. GPAs, balance of test scores, etc.). I will put up three posts this afternoon, one for each of the three decision possibilities, with details about each decision and some links to FAQs. Please read everything about a decision before commenting. Please remember that both the other students and the admissions counselors in my office are actual people, and treat them with respect. Before hitting submit on a comment, make sure you actually want to post it. No matter what the decision, know that there a a number of college options, and UGA is just one of them. After decisions are out, the next steps are up to you, from depositing at a school, signing up for housing, etc. Make sure you take care of everything post-decision! Go Dawgs!

Literature review arranged Marriage - Free Essay Example

Introduction When the word marriage comes to mind people automatically also think of the word love but in may parts all over the world the tradition of arranged marriages take place and are considered a normal part of life that upholds cultural values that have been practiced for centuries. The official definition of the term is the process in which marital partners are chosen by parents, elders of the home, family friends, community leaders, and or religious leaders to steer young people through the process of finding the right person to marry. While many people believe that love is a key element for marriage the statistics and the fact that it is becoming more common in todays modern society it shows that people with the same religion, culture, upbringing, traditions and upbringing have the most satisfying, loving, and enduring relationships. I myself come from a culture where arranged marriage is practiced everyone in my family except for five people had an arranged marriage and their marriages are much more successful then the five that had a love marriage. In this article I explore the most current literature and will layout the misconceptions of arranged marriage, its modernization, its love and success rates. The overall objective is to have a better understanding of arranged marriage. Misconceptions The instant a person hears arranged they automatically hear forced however that is one of the biggest misconceptions about the subject. While back in the day and even in some parts of the world today some arranged marriages are forced many or not. According to Penn (2011) the media plays a significant role in how arranged marriage are perceived because they are constantly showing the negative side of it. I happen to agree because when you see arranged marriage in the media you are always seeing things like child marriages, young women with old men, and the word forced on every headline about the subject. I like to link this concept to Gladstones beliefs on cognitive dissonance Gladstone states that its the individuals ability to believe something with his whole heart and even when presented facts they are more convinced of their beliefs. Gladstone, B., Neufeld, J., Jones, R., Ferris-Jones, S. (2012). The Influencing Machine. New York: W.W. Norton Company. In this case it seems to h and in hand with Penn because in todays society when you talk about arranged marriage people tend to be so shocked because to them it seems wrong no matter how much you tell them the positive aspects they respond with I could never do that, or I would never marry a stranger without even knowing that with the changing of time and generation the concept of the whole marrying a stranger has changed. While in some of the more rural parts of Asia, India, and the Middle East some arranged marriages are still forced others with the come to term with the changing times and give them a choice. Emran et al. (2014) states that yes, your parents choose people with or without their children input but children do have the freedom to either accept or deny their prospective husband. Which is a big step towards the term of a modern arranged marriage. Modernization The concept of a modern day arranged marriage is becoming more and more common in todays society because its changed a lot over time while they still envelops the culture, the traditions, customs and values the parents and elders of the family are becoming more lenient and adapting of the western culture that that we are living in by letting the couple that they want to get married enter into to a courtship or date and if it works out great and if it doesnt thats okay too. In fact, Pande (2016) calls the process a mode of matchmaking from the first generation to the younger generation. Anyone familiar with the basic concepts would agree with Pande because its basically like getting acquainted with someone or getting setup with a person by a friend which is common the only difference is that your family plays the role of the friend. Furthermore Zaidi Shuryadi (2002) mention that the idea for a modern arranged marriage stem from the fact that the parents and elders in the family are m odifying their strict older traditions in order to compromise with western views by giving children more of a say in the process. Zaidi Shuryadi go on to explain that a major factor for this change is based on the higher education levels thats families have in the west because the higher the education the more the culture is being modified and adapted to fit into the cultural context of the west. By doing this the biggest change comes in the mate selection process and being able to actually date the person that your family has chosen for you. Hense Schorch (2013) say that when it comes to mate selection the whole family is typically involved and it usually starts with finding compatible prospective men and women that have the intent to marry. Then comes the categories that are involved in the process families usually try to find people that have the same ethnicity, background, religion, education, culture and same family values. When they have found someone thats falls into these categories they set up for the families to meet. Nevertheless, according to Pande (2016) once these families meet the boy and the girl have a chance to court without any type of supervision and see if they are attracted to each other, compatible with each other and then make the decision to get married. Being Afghan and seeing as well as going through some of the steps of arranged marriage first hand I agree with Pande, Hense Schorch, and Zaidi Shuryadi because the process is exactly as they described it for instance if my family approached me and asked me to meet this guy and his family he fell into the categories described earlier so we meet, went out a couple times and came to the conclusion that we were not as compatible as our families thought and that was okay because we both had the choice to either accept or reject knowing that there would be no consequences we as would our families would go on with our lives and still be civil with another in social setting knowing that t hey tired and it didnt work out where as back in the day fights and arguments would break out over rejecting a proposal and that is the thing that is making arranged marriages more modern is that fact that families are getting more educated and actually letting their children get involved in the process by giving them the freedom to make the choice of saying yes and no. Also, they are adapting and acknowledging the fact that we are living in the west and we need to change some our customs to fall into place with the culture that majority of the younger generations have been born into. Love and Success In general, arranged marriages are more successful in accordance with Epstein et al. (2013) states that commitment is the key to success and love in these marriages because you have two people trying to commitment, and sacrificing the small the things and that is the most powerful component plus it creates love. While love is one of the first things to be considered in traditional marriages it comes secondary in arranged marriage Bowman Dollahite (2013) emphasize that marital satisfaction, love and success is linked to the example of parents and family its also in choosing the right spouse and lastly in religious and family expectations and by fulfilling these the love emerges and stays strong throughout the course of the marriage. In addition, Netting (2006) mentions that in an arranged marriage you learn to love the person and that love grows over the course from the courtship to the marriage and I happen to agree because according to Buch (2015) the global divorce rate for arrang ed marriage was 6 percent a remarkably low number compared to 55 percent of love marriages this statistic shows that arranged marriages are successful and that they do work. I personally feel that these marriages are successful because you get into this relationship that is based on mutual respect, trust, commitment, faith and sacrifice and when you see your partner bringing all those things into the relationship like Netting(2016) says the love emerges and grows and then you in tune fall in love and your husband or wife and watching them making adjustments in their lives for you brings about a whole new feeling of admiration and appreciation and that makes a marriage works because of the faith, family, and values that make you compatible so you are willing to put in the hard work that marriage requires. Conclusion I learned a lot from reading through these articles and from the point of view as a person who lives in a culture where arranged marriages are practiced Im glad that they are becoming more common and more modern because sometimes when we are in love you tend to over look some the major flaws or concerns that raise red flags and while your family tries to tell you we tend to ignore them while with arranged you know your parents are never going to choose wrong and thats the beauty in it also I like the fact that families including mine are okay with modifying some the tradition we follow to adapt to western culture because being born and raised here you tend to have a different mindset than your parent or some over older relatives so if they can modify their traditions we can modify our perspectives towards arranged marriage making it nice to be able to meet in the middle and to be able to make decisions on such an important aspect of ones life .